(post syndicated from a post I wrote at scoutbrand.com)
Christian & Small decided to do something special as a holiday gift to their clients this year. Instead of sending a traditional gift such as wine or a gift basket, they decided to give a gift that’s true to their mission of being “Nonstop Advocates” for the community. We designed a card to mail to their clients that contained a unique code. We created a special website, NonstopAdvocates.com, where the code can be entered to direct a gift to one of the three charities. The gift is then made in the client’s name. The website features dynamically updating totals to show the real-time impact of the gifts. Clients can check back often at NonstopAdvocates.com to see the progress. This was a very rewarding project for Scout to be involved with. On a technical note: we used WordPress to power the site and PHP/MySQL to power the forms and code validation.