Collaborative Branding & Site Design Launch: Jones Valley Teaching Farm

// Reblogged from
I love working on design for incredible organizations with amazing and talented people! This past spring, I was able to collaborate with Kelly Housholder, Cary Norton, and Jordan Sowards on rebranding for Jones Valley Teaching Farm in Birmingham, AL. Under the creative direction of Kelly, we collaborated on the rebranding, logo, and color palette.. which she then worked to produce some incredible messaging copy from Jordan, which is all pulled together by the brilliant photography that Cary took! All of this while working closely with JVTF’s executive director, Grant Brigham.

I can’t tell you how thrilled I am to be a part of this relaunch, for such a great organization  We renamed them from “Jones Valley Urban Farm” to “Jones Valley Teaching Farm” to more accurately portray what their main initiative is in our community: Education.

Continuing from the rebranding I collaborated on with Kelly, we then collaborated on the  website structure and design that just launched last Friday with the development by Andrew Norcross. JVTF has so much to say and so much to give back to the community. We started with wire-framing and information architecting and then went onto design. Kelly was extremely meticulous in working in every detail out with Grant and making sure nothing was overlooked. In particular, I really enjoyed working on the blog category structure & icons. Check out for yourself! (shortlink:

// Reblogged from – go there to view more screenshots or vies the site at

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